average investment > Confectionery Production from Scratch
Confectionery Production from Scratch
Confectionery products, like other food categories, will always remain in demand among consumers at all times.
To achieve success in this industry, it is essential to organize the business properly and create a good business plan. Here’s how to open a confectionery production from scratch.
Business Organization – Key Stages:
- After creating a plan, the business needs to be registered, a suitable location selected, the direction and assortment of confectionery products determined, and the necessary equipment purchased.
- Then, start developing an advertising campaign with a marketing specialist.
Assortment of Bakery Products:
The production can manufacture a narrow or wide range of confectionery products, such as:
- Chocolates and candies
- Cakes and pastries
- Gingerbread and waffles
- Cupcakes, muffins, donuts, croissants
- Pies, pastries, buns, etc.
The assortment depends on the entrepreneur’s preferences and financial capabilities.
Raw Material Procurement:
The main list of ingredients will be approximately the same for any type of confectionery product:
- Flour
- Sugar
- Dry milk
- Glucose syrup
- Confectionery fat
- Chicken eggs
- Leavening agents
The purchase volume depends on the planned scale of production.
Equipment for Confectionery Production:
Investing in an automatic production line that mixes all the ingredients in the right proportions and bakes the products within minutes is recommended. 2-3 employees can handle equipment control.
Confectionery Production Technology:
The production process varies depending on the type of product, as each has its own recipe. Broadly, the confectionery production process can be divided into three stages:
- Preparation: Raw material quality is checked and prepared for processing.
- Main stage: The product mass (creams, fillings) is prepared, the product is formed, and then baked. Unpackaged products are obtained at this stage.
- Final stage: The products are packed, defective items are identified, and the suitable products are packaged for sale.
Sales and Marketing:
To develop an advertising campaign, it is advisable to involve a specialist who can suggest relevant promotion tools and develop a marketing strategy. Currently, social media platforms are popular for advertising. However, advertising in local media and on the radio is still effective.
As per practical experience, the payback period for a confectionery production business from scratch is typically 12-18 months.
In conclusion, opening a confectionery production business from scratch can be a profitable venture, but it requires careful planning, skilled personnel, and effective marketing strategies to succeed in a competitive market.
