Advertising According To The Weather.
In most cases people want to change their own wardrobe according to the weather. When it is hot we buy clothing according to the hot weather, and when it is too cold everyone dreams about warm coat.
And one online retailer La Redoute noticed that interesting moment. He made an advertising company, and the main goal of this company is that on the billboard will appear model according to the weather conditions.
Changing of form on the screen happens automatically. All this is done to call people to action, and to buy clothing according to the weather.
On the billboards in Paris of the company Live weather billboard the young lady appears, who is dressed according to the weather conditions.
When it is cold, this young lady will where coat and a hat. When it is raining, young lady is hiding behind an umbrella.
Shoes on the lady is according to the season as well. On this billboards there are temperature sensors.
Lots of advertising agencies are trying their best to attract attention to their goods. And one of the ways is making smart billboards with sensors of temperature.